7-ELEVEn | After 11

Senior Copywriter: Dan Freeda • Copywriter: Sage Lucero • Design: Sophia DelPlato • Group Director: Peter Wood • Special Guest: Nathan Allebach • Agency: 360i

Brand Twitter logs off COB. 7-ELEVEn has fans active all night. So, we got super weird on twitter at night, tweeting 11pm-7am, and deleted everything before morning. Essentially, we put on a show exclusively for #NightTwitter and we gave the first 24hr store, the first 24hr Twitter account.

Now it’s our day to day TOV. My sister calls it “feral tweeting”

 

bangers and banners

 
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personal highlights include:

- Phoebe Bridgers (the famous one) retweeting our feet tweet. She totally wanted feet.

- Convincing 75 people to change their profile picture to a smushed chicken sandwich

- Turning the feed into a stream of Big Lizard TikTok content

- Sending sus 2am DMs to competitor brands. 

- a back and forth with Miles Klee (a fave of mine on Twitter)