FTX | SUPER BOWL LVI | DON’T MISS OUT

An Oscar period-piece, but make it Larry David.

Crypto is faced with mass skepticism. And it’s totally fair. Which is why on the world’s biggest stage, instead of denying those skeptics, FTX met them halfway.
We enlisted Larry David, the world’s biggest cynic, to bring that skepticism to life applied to humanity’s biggest achievements.

We released this Long Form edit immediately after the :60 aired.

We didn’t know when the ad would run. So to maximize anticipation, we turned the time it ran into a massive bitcoin giveaway.

Some stills from the shoot and design that came from it.

And finally some GIFs we made to amplify the social convo that our CCO subsequently threatened to use in future creative reviews 😅

By:
Larry David
Directed by Jeff Schaefer with Darren Lew
CCO: Menno Kluin
ECD: Jason Stefanik
CD: Andrew Hunter
Sr CW / AD: Dan Freeda / Christian Maine de Biran
Design Director: Brian Gartside
Sr. Designer: Sophia Del Plato
Executive Producer: Andrea Rastogi
Sr. Producer: Adrienne Darnell
Production Company: Partizan
Stills: Jason Nocito
Score: JSM
Color: Kath Raisch
Design: DIA

Results:
Most Retweeted Tweet of the Super Bowl
Winner USA Today Admeter Replay Ratings in Comedy
Produced 5x more web traffic than Coinbase’s QR commercial
40% Follower Growth
20.3 billion impressions
260MM in earned media
30MM views and counting
Life goal achieved ✅

Press: NYTimes, Adweek, AdAge, The Drum, The Today Show, GMA, CNN, BroBible, Fansided, Variety, The Athletic, and Hypebeast among 3000 other placements and counting.

Awards:
ADC Awards, Television / Film / Online Video, Television, Single — Silver

ADC Awards, Branded Content / Entertainment, TV / Film — Bronze

ADC Awards, Craft in Writing, TV / Film / Video – Bronze

Andy Award, Craft

Clio, Film Craft, Direction — Bronze

One Show, Film Craft, Television & VOD, Long Form, Single — Gold

One Show, Moving Image Craft, Direction, Single — Silver

One Show, Moving Image Craft, Writing, Single — Silver

One Show, Moving Image Craft, Production Design — Bronze