7-ELEVEn | Hard slurpee

Copywriter: Dan Freeda • Art Director: Christian Maine de Biran • Design: Brian Gartside • Creative Director: Peter Wood • CCO: Menno Kluin • Production: Pablo Delcan • Agency: 360i

The Hard Slurpee cocktail is just Slurpee and Booze…a cocktail so easy, it practically makes itself.

7-ELEVEn’s Slurpee has traditionally been known as a kids drink. For social, we reintroduced it as an adult beverage, acknowledging for the first time ever the product’s alcoholic tendencies. In this series, we show just how stupidly easy Slurpee Cocktails are to make, and fortify the brand’s promise of extreme convenience.