UNITED AIRLINES | CARBON CUTBACK
Copywriter: Dan Freeda • Art Director: Christian Maine de Biran • Creative Directors: Peter Wood/Phil Cho • Agency: 360i
Awards: Gold - HSMAI Adrian Awards (2020) • Bronze Distinction in Environment & Sustainability - Shorty Awards (2020)
We were tasked with raising awareness about the Flight For The Planet, the first carbon-neutral flight in United’s history, and a culmination of all its environmental efforts. As the engineers were reducing CO2 from the sky, we did the same on social media, literally removing “C” “O” & “2” from social media posts.
The stunt prompted many show to concern for United Airlines social media team and accrued 100M impressions.